Less than three weeks after the market launch of the STELATO S9, Huawei HIMA (Harmony Intelligent Mobility Alliance) unveiled another two new models at a new product launch event held in Chengdu on August 26, 2024: the "best SUV in the 250,000-yuan range" AITO M7 Pro, and the "first smart coupe SUV" LUXEED R7.

The biggest selling point of the newly updated M7 Pro is the realization of smart driving through low-cost hardware. The model is equipped with the entrance version of “HUAWEI ADS SE” smart driving system, which does not rely on LiDAR, and is equipped with 3 millimeter-wave radars, 10 high-definition cameras, and 12 ultrasonic radars. It can achieve intelligent driving assistance on highways and urban expressways and autonomous parking at a lower hardware cost, but it cannot achieve smart driving functions in urban areas.

Compared to the previous entry-level model M7 Plus, the new AITO M7 Pro has been upgraded and improved in terms of comfort, intelligence, and safety. Although it is slightly inferior to the high-end version "HUAWEI ADS 3.0” smart driving system in terms of urban NCA, forward active safety, and front and rear pedal mis-operation reminder/braking function parameters, this model maintains consistency with M7 Plus in terms of lateral active safety, NCA on highways and urban expressways, urban LCC+ (supporting traffic light recognition), and urban LCC, and adopts the same architecture as the high-end ADS 3.0 version.

As the second model in the cooperation between Huawei and Chery Automobile, the release of LUXEED R7 is highly anticipated this time. The first battery electric coupe LUXEED S7, previously cooperated by Huawei and Chery, did not meet sales expectations: in July, the total delivery volume of HIMA families was 44,000 vehicles, and the sales volume of LUXEED S7 was 2,555 vehicles, accounting for only 5.8%.

So far, the lineup of HIMA models has expanded to six, including the AITO M5, M7, M9 in cooperation with Seres, the LUXEED S7, R7 in cooperation with Chery, and the STELATO S9 in cooperation with BAIC. The MAEXTRO, in cooperation with Jianghuai Automobile, is expected to launch its first model in the first quarter of next year.

On August 20, AVATR signed a "Share Transfer Agreement" with Huawei in Chongqing, investing 11.5 billion yuan to purchase 10% of the shares of Shenzhen Yinwang Intelligent Technology Co., Ltd. (formerly known as Huawei Car BU) held by Huawei. On August 25th, Seres also announced to invest 11.5 billion yuan in Shenzhen Yinwang Intelligent Technology Co., Ltd., holding 10% of the shares. In the future, AVATR may continue to increase its shares in Yinwang to 20%. Huawei is exploring new cooperation models with and car companies, and the cooperation space is becoming increasingly broad.