Xiaomi officially unveiled its mass-produced sports car, the SU7 Ultra, at the new product launch event on the evening of October 29th. With a pre-sale price of over 810,000 yuan, it has become the most expensive single-item product from Xiaomi to date. After the pre-sale of the Xiaomi SU7 Ultra was launched, the number of pre-orders exceeded 3,680 units within 10 minutes.
The mass-produced version of the Xiaomi SU7 Ultra is a four-door sports car with pure racing genes, positioned as a pinnacle performance sedan. It is currently the most powerful and highest-end model in Xiaomi's automotive lineup. This car not only meets daily practical needs but also excels on the racetrack.
According to the introduction, the Xiaomi SU7 Ultra uses a super triple electric motor system with 1548PS of ultra-strong horsepower, achieving a 0-100 km/h acceleration in 1.98 seconds, with a designed top speed of 350 km/h, and utilizing carbon fiber materials in 17 places including the roof and steering wheel, covering an area of 3.74 square meters.
The Xiaomi SU7 Ultra features a race-specific 1330kW high-power battery pack with extremely strong charging and discharging performance: it can charge from 10% to 80% in just 11 minutes. The battery pack's continuous discharge capability is also particularly powerful, with a maximum discharge rate of 16C, and it can still output 800kW of power with just 20% charge remaining.
Xiaomi Group Chairman and CEO Lei Jun stated at the launch event that the prototype of the Xiaomi SU7 Ultra achieved a record time of 6 minutes, 46 seconds, and 874 milliseconds on the Nürburgring Nordschleife, making it the fastest four-door car in history. "Our Xiaomi SU7 Ultra mass-produced car is tuned on the Nürburgring, and after the mass-produced car hits the market next year, it will challenge the Nürburgring again."
In terms of intelligent driving, Lei Jun revealed that Xiaomi's automobiles will initiate a full push for "nationwide drivable" city navigation, and the end-to-end VLM vision language large model of Xiaomi's smart driving will achieve "parking space to parking space" capabilities, with targeted internal testing invitations by the end of November and pioneer version delivery by the end of December.
At the launch event, Lei Jun also showcased the performance parameters of the industry benchmark Porsche Taycan Turbo GT and stated that the Xiaomi SU7 Ultra leads in all parameters. "The Xiaomi SU7 Ultra will come standard with racing kits, targeting the Model S Plaid, with a pre-sale price of 814,900 yuan, and is set to be officially released in March 2025. The intention deposit is 10,000 yuan, which is refundable at any time after the official release." After the pre-sale of the Xiaomi SU7 Ultra was launched, the number of small orders exceeded 3,680 units within 10 minutes.
According to Lei Jun, Xiaomi's automobile, the SU7, has achieved a monthly delivery of over 20,000 units, surpassing the Model 3 in a single month. "Xiaomi's car delivery exceeded 10,000 units in the third month after its launch, and as of now, the delivery volume for October has reached 20,000 units, and it is expected to complete the annual delivery target of 100,000 units in November."
At this Xiaomi 15 smart phone series and Xiaomi Hyper OS 2 new product launch event, Xiaomi also released the Xiaomi 15 series with a price increase, Hyper OS 2.0 operating system, smart home appliances, and other latest products.
The current Xiaomi 15 smart phone series starts with a storage specification of 12+256GB, and the starting price has been increased by 300 yuan, to 4,499 yuan. The updated Hyper OS 2.0 has made further progress in ecological interconnection, opening screen sharing to Apple products and supporting the opening of Apple's exclusive file formats, among other new features. The new updated version of Hyper OS revolves around the "full ecosystem AI assistant." The Super Mi AI, released in sync with Hyper OS 2.0, integrates Xiaomi's self-developed HyperAI end-edge-cloud AI subsystem, enabling multimodal intelligent interaction. As the core business of Xiaomi Group, according to the latest market research data, the global market share of Xiaomi smartphones has reached 14%, firmly ranking in the top three globally.
In recent years, Xiaomi has not only been a mobile phone manufacturer but has also ventured into the development and launch of various ecological devices, ranging from sockets, TVs, air conditioners, refrigerators to washing machines, covering a wide range of scales. According to Xiaomi's latest disclosed performance report, the number of IoT devices connected to Xiaomi's platform has reached 655 million, a year-on-year increase of 25.6%.
At this launch event, Xiaomi released a variety of smart home appliances, including the upper-outflow Pro 1.5-horsepower Xiaomi air conditioner, dual-zone washing and drying machines, and Mini LED series Xiaomi TVs.
